Anti Marketing - the brave thing to do

Yoga die-hards know well that the supreme goal of spiritual practice is to achieve enlightenment. This state, or rather this destination, is accompanied by the

dissolution of the ego as a source of separation and ensures total emancipation from illusion and the suffering that results from it. Once this goal has been

identified, who really wants to achieve it? Who is ready to do everything to achieve it? Probably very few people.

For the reason that everyone questions the validity of this undertaking, including the most advanced yogis. The most cultured, the most knowledgeable, even

the most followed, declare at one time or another that all this ultimately serves little purpose and that the awakening described in the Vedas is most likely

impossible to achieve. For those who are lucky enough to get close to it, awakening is more like a passing grace interspersed with rather contradictory

moments where divine proximity is succeeded by a painful confusion made of nostalgia, isolation and selfish relapses.

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Ultimately, awakening, as described by the entourage of the masters of the past and by a few rare beings who were able to find the words to explain their

experience, seems an impossible goal. Yet we remain attached to this project and are always fascinated to study the existence of the wise and to get closer to

them. The main reason for this attachment to awakening is that most of us are ready to recognize that the visible and material world in which we live can bring

us neither the happiness, nor the joy, nor the love to which we aspire. We know that the suffering, the violence, the harshness inherent in life on earth is not

destined to cease. So, for those who choose to evolve on a spiritual path, the question of awakening to a different reality arises as a chimerical option. So big

questions are asked. How to move from the stage of spirituality to that of liberation? What are the virtues to develop to reach samadhi and no longer be

satisfied with this loop of difficulties, illusions, discoveries, intuitions, connections, disappointments, despair, etc.? Let us remember that most of the

enlightened beings who seem to have achieved this goal have all evoked divine grace. Ultimately, it was not strictly speaking the result of their actions that was

able to grant them awakening, but rather the conditions met for divine grace to manifest itself during mystical experiences. What could these conditions be,

and how could we promote them? An answer suddenly comes to us. In our time, society seems to be moving as far away as possible from the conditions

required for awakening. The human ego is in power and government decisions are guiding societies towards an impossibility of awakening. The main activity is

marketing.

Whether at work, among friends or family, we are all invited to improve our marketing capabilities.

So, on such a radical observation, we can wonder if the solution to create the essential conditions for obtaining divine grace is not simply to embark on the path

of Anti-Marketing.

Abandon all desires to make oneself known, to develop notoriety, to completely detach oneself from the notions of conversions, leads and sales and enter

completely into meditation.

Just the fact of having written this line fills me with a wave of extraordinary happiness. I feel divine grace approaching and penetrating each of my cells. Ah my

friends, so that was it!

There is no longer any reason for me to continue using words to explain to you, it's up to you to try, it's absolutely wonderful, I have just realized that God is

there for us and that his grace does not depend on any action, on any marketing plan, dear friends here we are, spiritual beings who have entered the era of

divine Anti-marketing.

After rereading this freshly written text, I look around me and breathe. I look carefully at the nature around me, the elements, the sky, the sun, and I hear the sound of a river.

I am amazed. I swoon before such an abundance of richness and beauty. And suddenly I realize that this creation, this divine work... if it is present and so visibly fascinating... could it not be an action of God to call me towards his supreme omnipresence?

This divine and visible work that captivates and amazes us, could it not simply be the implementation of a divine plan to decide us to take the spiritual path?

If this is the case, this miracle could well be the fruit of a daring marketing plan.

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